A Belgian brand of economy segment tyres, producing tyres for passenger cars (including SUVs) and light commercial vehicles. Imperial is a private brand of Deldo Autobanden N.V., one of the largest tyre wholesalers in Europe. It was established in 2011, created by the owners of Deldo.
Key dates:
1973 – establishment of Deldo Autobanden N.V. in Antwerp,
2001 – launch of Deldo private tyre labels production in the South China Tire and Rubber Company factories,
2010 – Deldo's turnover reaches €325 million; sales at a record level of 7.5 million tyres,
2011 – debut of the Imperial brand; first passenger car tyres ,
2012 – Imperial’s range of tyres is expanded with winter tyres and tyres for SUVs and light commercial vehicles.
Interesting facts:
The twin Imperial brands offered by the Belgian company are Minerva, Fortuna, Tristar and Deldo.
Imperial tyres are available in 46 countries worldwide, including most European markets.
Deldo is a company founded by Jos Delcroix and Paulo Donkers. The company name (DEL-DO) was created from the first letters of their surnames.