A Singaporean brand of economy class tyres offering tyres for passenger cars (including SUVs), light commercial vehicles, as well as industrial and agricultural vehicles. The Radar brand was created in 2006 by Omni United, a Singapore-based company, and is now ranked 52nd among the largest tyre manufacturers in the world. Radar Tires' sister brands are Timberland and Birla.
Key dates:
2003 – establishment of Omni United, the owner of the Radar brand,
2006 – creation of the Radar Tires brand,
2007 – start of production of Radar tyres,
2008 – debut of Radar tyres in the United States,
2009 – debut of the Radar brand in Europe,
2010 – first Radar SUV tyres,
2013 – Radar tyres debut in Australia.
Interesting facts:
Omni United, owner of Radar Tires, is referred to as the “Ikea of tyres”. This is because it does not have its own factories, and the tyres of its own brands are made to order in the factories of other manufacturers, as part of contractual production.
Radar tyres are manufactured at Omni United's partner plants in China, Indonesia, India and Sri Lanka.
Radar Tires is the only tyre brand in the world to actively support the battle against breast cancer in women. Every year, it donates approximately $250,000 from the sale of its tyres to The Breast Cancer Research Foundation.